Everything Squid can do.
The most valuable features across the family, and exactly which Squid they live on.
IdentifyKnow exactly who's on the site.
Person-level identification
Anonymous US visitors become names, companies, titles, and contact info, in real time. Not just firmographics: the actual person.
Five sources, cross-verified
We pull from all five sources on every visitor, not the first one that answers. Records are de-duped and cross-checked, and what reaches you has been corroborated by two or more sources. When the data doesn't hold up, we suppress it rather than hand you a match we can't stand behind.
Live visitor feed
Watch visitors move through the site as it happens: who's on, what page, how engaged. Reach out while interest is hot.
Phone numbers + personal contact data
When work email isn't enough: personal mobile, personal email, and demographics, per reveal, so the ones you skip cost nothing.
UnderstandSee what they do and what they'll do next.
GA4-like analytics, minus the complexity
The numbers you care about in plain English. Real-time, unsampled, cookieless, and no 24-hour lag. No analytics degree required.
Behavioral heat maps
See where visitors click, scroll, and drop off, tied to real people instead of anonymous blobs. On every page, automatically.
Behavioral + predictive intent
Beyond pageviews: what visitors are doing and what they're likely to do next, from live behavioral signals and prediction models.
Weekly AI email insights
An AI-written analytics snapshot lands in your inbox every Monday, white-labeled for your clients if you want it. Insight people actually read.
ActTurn matches into revenue, automatically.
Pay for B2B only, or both
Flip one switch and Squid skips visitors it can't tie to a company: a personal Gmail or consumer-ISP visitor is never identified and never billed. Want consumers too? Leave it off. Unlike a dashboard filter that hides B2C but still charges you, this stops the spend at capture.
ICP filtering + high-intent pages
Define your ideal customer once and your best-fit visitors rise to the top. Flag pricing and demo pages so 'good fit' becomes 'shopping right now.'
Route anywhere your team works
Slack, Teams, HubSpot, Clay, Zapier, webhooks, and 12+ outreach tools. Matches land in your stack in seconds, no CSV shuffling.
Outreach workflows
A best-fit visitor shows up and Squid adds them to your Instantly or HeyReach campaign on the schedule you set. No Zapier, no list building.
Code-free event tagging
Label clicks, scrolls, and forms without writing code, then use those events downstream in reporting and workflows.
Build + scaleInfrastructure you can run a business on.
Real-time streaming APIs
The same streaming engine that powers Squid, as your foundation: visitor and behavior events pushed to you live, at scale.
SDK integration: the visitor runtime
One script tag opens a persistent WebSocket that streams identity, behavior, and enrichment to your frontend and backend alike. ~340ms identification, sub-50ms events, and your server in the loop to enrich profiles with your own data.
Identity + enrichment APIs
Resolve visitors, pull scores and journeys, enrich records: visitor intelligence for your own product, chatbot, or AI agent.
White label + resell
Your brand on the dashboards and the reports. Package it, price it, bill your clients. We stay invisible.
Agency-grade controls
Per-site credit limits, delegated admin, and consolidated reporting: every client in one place without the chaos.
Performance that protects your site
Streaming architecture means no PageSpeed hit on your site or your clients' sites. Green scores stay green.
Every site in one account
Manage all of your websites, or all of your clients' websites, from a single account. Squid Agency is unlimited sites and domains with credits pooled across them. Squid-ID starts at one site and scales to three ($49/mo each).
Live in under 2 minutes
One snippet, any framework, plus a WordPress plugin with one-click connect. No setup wizard, no tagging plan.
Compliance you can defend
US opt-in data only, so GDPR does not apply and CCPA is covered. Squid respects DNT, GPC, and your consent platform, and every visitor can opt out at any time.
A snippet you actually control
Most vendors hand you a dumb pixel that fires whatever they decided. Squid's SDK is configurable: you choose which signals turn on, what gets captured, and what leaves the page. Tune it per site, and tighten it as far as your privacy posture requires.
QuestionsThe things people ask first.
How is this different from GA4?
GA4 is built for analysts: you tag events, wait up to 24 hours, and get anonymous sessions. Squid auto-tags out of the box, reports in real time without sampling, and ties behavior to real people instead of session IDs. Most teams run both for a while, then stop opening GA4.
Do I get full contact details, or just a company name?
Person level, not just firmographics: name, title, company, and work contact info on identified US visitors. Personal mobile, personal email, and home address are available too, per reveal on Squid-ID or included on Deep Sea and above.
How accurate are the matches?
Five sources are queried on every visitor and the results are de-duped and cross-checked against each other. A record only reaches your dashboard when two or more sources agree on it, and if the data quality is weak we suppress the record even though we technically had a match. That resolves up to 45% of US traffic, well above the 25 to 30% single-source tools reach, and it means what you do get is worth acting on.
Is this GDPR and CCPA compliant?
Squid identifies US traffic from opt-in data, so GDPR does not apply. CCPA is covered, consent state propagates through the stream, and DNT, GPC, and your consent management platform are all respected. Anyone can opt out at any time.
How many websites can I run on one account?
Squid-ID includes one website, and you can add up to two more at $49/mo each, for three total. If you need more than three, or you are managing client sites, Squid Agency gives you unlimited websites and domains from one dashboard with credits pooled across all of them.
Can I control what the snippet collects?
Yes, and this is where Squid differs from a standard tracking pixel. On Squid Agency and Squid Developer the SDK is configurable: you decide which signals are enabled, what gets captured, and what is sent back, per site. If your privacy posture or a client's contract requires you to collect less, you turn it down rather than accepting whatever the vendor ships.
Can I use one account for multiple client websites?
Yes, on Squid Agency: unlimited websites and domains from one dashboard, with credits pooled across all of them, per-site limits so one client cannot eat another's budget, and per-site access for teammates and clients.
Can I white label it and resell it?
Yes. Dashboards and the weekly AI reports carry your brand. White labeling is a paid add-on on Deep Sea and included on The Abyss. Package it at your price and bill your clients directly.
Can I pay for B2B leads only, and skip consumers?
Yes. Turn on B2B only and Squid skips any visitor it cannot tie to a company, so a personal Gmail or consumer-ISP visitor is never identified and never billed. Leave it off and you get both B2B and B2C. Worth knowing the difference: dashboard filters hide consumer visitors from view but still identify and bill them, while B2B only stops the capture, so it stops the charge.
Do I need to tag events or build a plan first?
No. Install one snippet and heatmaps, analytics, and identification start immediately. Code-free event tagging is there when you want to label specific conversions, and those events flow into reporting and workflows.
Will it slow my site down?
No. Squid runs on streaming architecture rather than blocking scripts, so PageSpeed scores stay where they are. That matters most for agencies whose clients watch those numbers.
What happens when I outgrow my plan?
Squid-ID gets cheaper per match as volume climbs, down to $0.15. Once you want analytics, heat maps, or multiple sites, Squid Agency plans start at $125/mo. Squid Developer is priced on traffic, volume, and the APIs and streams you use.