Only pay for what you use.
You bought 600 matches this month. You'll use 400. The rest is capacity you paid for and won't see again. We bill per match identified, not by the bucket.
Typical savings when you're paying for 600 matches but only using 400.
~7 in 10 RB2B customers are on entry plans (300–600 credits/mo). At typical usage, Squid ID costs them 30–60% less.
Run your own numbers ↓The bad-match guarantee
Our pricing model isn't the only thing we did differently. We don't bill you for matches that don't actually pan out.
Everyone else runs a waterfall: ask source one, take the first answer, move on. We query all 5 identity providers on every visitor, de-dupe the results, and only serve a record two or more of them agree on. If the data doesn’t hold up, we suppress it — even when we technically had a match. That’s how we reach up to 45% coverage where single-source vendors plateau around 25–30%, without shipping you junk to get there.
Every match runs through email validation, LinkedIn check, and company verification before it hits your bill. Failed verification = never charged. You never see it.
Match looks bad? Click "Flag this match" for an instant credit. You get 1 no-questions-asked refund for every 10 paid matches you use, with at least 1 refund a month no matter what.
Hit your monthly cap? Open a ticket with the specifics. We review within 48 hours and credit anything legitimate.
Try doing this with a plan-based vendor.
We'll wait.
The reality check
Pick your current plan. Slide it to how many matches you actually use. Watch what happens.
At typical 70% plan utilization, Squid ID is cheaper than 83% of RB2B's paid plans.
What you get
Squid ID isn't a watered-down sample of our agency-based subscription platform. You get the same identification, the same data, and the same delivery to your tools.
Mobile, personal email, home address, and social profiles on the people you choose. Reveal one record for $0.25, or turn on Automatic at $0.15 per match.
Each extra site you want to identify on (up to 3 sites total). RB2B charges $99 for the same.
Turn a match into action. Add identified visitors to your Instantly or HeyReach campaigns, hand off from email to LinkedIn, and stop the moment they convert. First 30 days free. See how.
A flat monthly add-on for read-only API access. Pull your identified visitors into your own systems, no per-call charges.
Plans from $125/mo.
Integrations
The moment a visitor is identified, Squid ID routes them to your tools in real time. Native connectors for the ones you live in, webhooks and a read-only API for everything else.
Slack
Real-time hot-lead alerts, routed to the right channel the instant a visitor is identified.
Docs →
HubSpot
Sync identified visitors as contacts and companies, with ICP and high-intent routing.
Docs →
Clay
Drop matches into a Clay table to enrich, score, and automate the rest of the workflow.
Docs →
Microsoft Teams
The same instant alerts, delivered to your Teams channels.
Docs →
Zapier
Fan out every match to thousands of apps with a single Zap.
Docs →POST raw identification events to anything that speaks JSON, or pull them from the read-only REST API.
Docs →Also native: Apollo, Instantly, Smartlead, lemlist, Reply.io, SmartReach, HeyReach. If your stack speaks JSON, we speak your stack.
Workflows add-on
The moment someone you emailed shows up, Squid reaches out for you through your own email and LinkedIn tools. And stops the second they convert.
Connectors tell your team a visitor showed up. A workflow takes the next step: a real sequence that reaches out, follows up, and stops on its own when the person converts.
Only Squid sees the website visit, so only Squid can reach out at the exact moment intent appears, not hours later from a static list.
Move a prospect from cold email to a warm LinkedIn touch in a single sequence. Your sending tools can't talk to each other. Squid sits above them.
One signal pulls a customer out of every campaign they're in. You never chase someone who already bought. No incumbent does this.
Trigger off a website visit, a best-fit ICP match, a high-intent page, or an event your own app sends. $15/mo, first 30 days free.
Simple pricing
You pay per match resolved. The more you use, the cheaper each one gets. That's it.
Pay-as-you-go, no monthly commitment. Caps at 5,000 matches/month — once you're consistently above that, contact us and we'll find the right fit.
How it works
Email, password, and a card on file. We hold it. We don't charge.
On us. Wire up your integrations, watch real visitors get identified.
$5 minimum, only when you want more. We don't charge a cent until you say so.
Set it once and we refill your wallet when it runs low. Or don't, and we'll just pause.
Common questions
25 free matches. $5 to keep going. Auto-recharge optional.
Try 25 matches free →25 matches free · No charge until you top up · Pause anytime
Know who's on your website: who they are, what they do, and how to reach them.