Pricing that matches how you use it.
Pay per match with no commitment, or subscribe and get analytics, heat maps, and reporting on top of identification. No free tier, no surprises, cancel anytime.
The plansPick your depth.
Start pay as you go, or subscribe to add analytics, heat maps, and reporting. Cancel anytime.
Pay as you go
Squid-ID
$0.25 / match
No monthly fee. No commitment.
- Prepaid credits, only pay per match
- Volume rates down to $0.15
- Slack, CRM + webhook delivery
- 1 website, add up to 3 ($49/mo each)
Your first 25 matches are free.
Subscription
Coral Reef
$125 / mo
For agencies and growing teams
- 350 matches included monthly
- Unlimited websites + domains
- Analytics, heat maps + identification
- Full API + white-label reporting
Free 30-day trial. Cancel anytime.
Deep Sea
$245 / mo
For teams that act on intent
- Everything in Coral Reef
- 700 matches included monthly
- Personal contact data (phone numbers, addresses, etc.)
- White label for a fee
Free 30-day trial. Cancel anytime.
The Abyss
$475 / mo
Plans start at $475. For volume and white label
- Everything in Deep Sea
- White labeling included
- Custom analytics + exports
- Dedicated support Slack
Free 30-day trial. Cancel anytime.
Doing the per-match math? Squid-ID is the cheapest way to buy matches, on purpose.
The plans aren't credit bundles: they add analytics, heat maps, AI insights, reporting, and the account API on top, with matches included.
The full breakdown.
Every depth, feature by feature.
| Feature | Squid-ID PAY AS YOU GO | Coral Reef | Deep Sea | The Abyss |
|---|---|---|---|---|
| Plans | ||||
| Price | Pay per match | $125/mo | $245/mo | From $475/mo |
| Matches includediA match is one identified visitor. Returning visitors are billed at most once per calendar month per website, so a regular reader doesn't cost you every time. | Prepaid, as you go | 350/mo | 700/mo | Custom |
| Websites + domainsiSquid-ID includes one site and scales to three. Squid Agency is unlimited sites and domains from one account, with credits pooled across all of them. | 1 (add up to 3) | Unlimited | Unlimited | Unlimited |
| Identification | ||||
| Person-level identification (US)iName, title, company, and work contact on identified US visitors. Person level, not just the company name on the door. | ✓ | ✓ | ✓ | ✓ |
| Company identificationiThe account behind the visit, with people counts and buying-committee signals when several people from one company show up. | ✓ | ✓ | ✓ | ✓ |
| Five sources, cross-verifiediWe pull from all five sources, not the first one that answers. Records are de-duped and cross-checked, and what you see has been corroborated by two or more sources. If the data doesn't hold up, we suppress the record rather than show you a match we can't stand behind. | ✓ | ✓ | ✓ | ✓ |
| B2B only (skip + never bill consumers)iSkips visitors that can't be tied to a company. A personal Gmail or consumer-ISP visitor is never identified and never billed. | ✓ | ✓ | ✓ | ✓ |
| ICP filteringiSave your ideal customer profiles and best-fit visitors get badged in the dashboard and routed first in Slack. | ✓ | ✓ | ✓ | ✓ |
| High-intent pagesiMark the pages that mean business (pricing, demo, contact). A visit there turns 'good fit' into 'shopping right now.' | ✓ | ✓ | ✓ | ✓ |
| Exclusions (domains, bots, pages)iSuppress your own team, competitors, and specific pages. Bots identified as people are detected, suppressed, and never billed. | ✓ | ✓ | ✓ | ✓ |
| Phone numbers + personal contact dataiMobile phone, personal email, direct line, home address, demographics, and social profiles on identified people. | Per reveal | — | ✓ | ✓ |
| Integrations & delivery | ||||
| Slack & TeamsiThe match lands in the channel seconds after the visitor does, with ICP and high-intent routing rules. | ✓ | ✓ | ✓ | ✓ |
| HubSpot CRMiIdentified visitors sync as contacts and companies, with Squid's own properties self-healing if they go missing. | ✓ | ✓ | ✓ | ✓ |
| Clay, Zapier, webhooksiDrop matches into Clay to enrich and score, fan out through Zapier, or POST raw identification events to anything that speaks JSON. | ✓ | ✓ | ✓ | ✓ |
| 12+ outreach tools (Instantly, Apollo, ...)iNative connections to Instantly, Apollo, Smartlead, lemlist, Reply.io, SmartReach, HeyReach and more. | ✓ | ✓ | ✓ | ✓ |
| Outreach workflows (playbooks)iA best-fit visitor shows up and Squid adds them to your Instantly or HeyReach campaign on the schedule you set, then stops when they convert. | Add-on · $15/mo | — | — | — |
| CSV exportiExport the visitor list whenever you want it, filled with names instead of session IDs. | ✓ | ✓ | ✓ | ✓ |
| Consolidated CSV exports across websitesiOne export across every client site instead of pulling each one separately. Month-end takes minutes. | — | ✓ | ✓ | ✓ |
| API accessiSquid-ID's add-on is a read-only REST API for visitors, companies, and pages. Agency and above get the complete account API. | Read-only · add-on | Complete account API | Complete account API | Complete account API |
| Analytics & reporting | ||||
| Net-new & repeat visitorsiSee who's here for the first time and who keeps coming back, which is usually the more interesting number. | ✓ | ✓ | ✓ | ✓ |
| Page view history & session recapiEvery page a visitor viewed, how long they stayed, and how far they scrolled, per session. | ✓ | ✓ | ✓ | ✓ |
| Top pages | ✓ | ✓ | ✓ | ✓ |
| Real-time traffic mapiWho is on the site right now and what they're looking at, live, not a 24-hour-old report. | ✓ | ✓ | ✓ | ✓ |
| GA4-like analytics dashboardsiThe numbers in plain English, real time, unsampled, no events to tag and no dimensions to untangle. | — | ✓ | ✓ | ✓ |
| Behavioral heatmaps | — | ✓ | ✓ | ✓ |
| Page journeys + intent signalsiThe path a visitor took and where interest died, so you can fix the step that loses them. | — | ✓ | ✓ | ✓ |
| Element tagging for downstream workflowsiLabel clicks, scrolls, and forms without writing code, then use those events in reporting and workflows. | — | ✓ | ✓ | ✓ |
| Weekly AI email insightsiAn AI-written analytics snapshot every Monday, to you or straight to your clients, white-labeled if you want it. | — | ✓ | ✓ | ✓ |
| Consolidated email reportsiOne report covering every site you manage instead of one email per client. | — | ✓ | ✓ | ✓ |
| Custom reportingiBuild the report your client actually asks for instead of the one the tool ships with. | — | ✓ | ✓ | ✓ |
| Custom analytics + exportsiBespoke analytics and data exports shaped to how your business measures itself. | — | — | — | ✓ |
| AI predictive insightsiMatches each visitor's behavior against tens of millions of anonymous sessions and returns the most likely next moves. | — | — | — | ✓ |
| White labelingiYour brand on the dashboards and the reports. Package it, price it, bill your clients. We stay invisible. | — | — | Add-on | Included |
| Platform & admin | ||||
| Front-end SDK integrationiA configurable SDK, not a fixed pixel: you choose which signals turn on, what gets captured, and what leaves the page. | — | ✓ | ✓ | ✓ |
| Code-free event taggingiLabel the conversions that matter by clicking, not coding, then use them downstream. | — | ✓ | ✓ | ✓ |
| Per-site credit limitsiCap usage per client so one hungry site never eats another client's budget. | — | ✓ | ✓ | ✓ |
| Delegated adminiOwner, Admin, and Viewer roles per site, so teammates and clients see exactly what they should. | — | ✓ | ✓ | ✓ |
| ICP + intent routingiRoute by fit and intent together, so the right person hears about the right account first. | ✓ | ✓ | ✓ | ✓ |
| Support | ||||
| Knowledge base & docs | ✓ | ✓ | ✓ | ✓ |
| Priority supportiFront of the queue, with humans rather than a bot loop. | — | ✓ | ✓ | ✓ |
| Dedicated support SlackiA shared Slack channel with our team instead of a ticket form. | — | — | — | ✓ |
Hover any i for what a feature actually does.
Squid Developer
Building on the API? Pricing is scoped to you.
Squid Developer is priced on your traffic, volume, and which APIs and streams you use. Tell us what you're building and we'll put a number to it.